Lorretta brings a background in strategic communication and advertising, with early career experience at top media companies in New York, including Disney Publishing, Hearst Magazines, and Condé Nast. In advertising sales and special projects, she developed co-branded campaigns and marketing solutions that connected major brands with audiences through creative, story-driven media.

Based in Switzerland, Lorretta applies her communications expertise to the education and humanitarian sectors. She has led communication strategies, built cross-sector partnerships, and supported programs that promote the integration of refugee and migrant communities. Her work includes designing awareness-building campaigns, facilitating educational workshops, and creating tools that foster cultural understanding.

She holds a BA in Economics and certifications in TEFL and Mental Health First Aid, bringing both strategic insight and a human-centered approach to every project.